MEZCLANDO ESTILOS, CREANDO NUEVOS DE LA MANO DEL MARKETING DE GUERRILLA

Hoy en jornada los consumidores son bombardeados día a día con cartel por diferentes vías (pancartas, televisión, revistas, radio…). La mayoría de estas vías no llegan verdaderamente al target de una forma efectivamente activo. Además, con la situación en la que nos encontramos, los presupuestos para cartel son cada vez menores.** ¡Es el momento de […]

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IMAGINAR PARA CREAR: MARKETING DE ÚLTIMA GENERACIÓN

Habitualmente las empresas producen y luego se preguntan a quién y cómo venderle… pero por último no es vender lo que queramos vender, sino lo que nos quieran comprar… En desenlace la aclaración sería primero qué, cómo y cuándo requiere el mercado alguno producto o servicio. Pero esto, que parece natural y evidente, no perpetuamente […]

DÁNDOLE UN GIRO AL MERCADO DE LA MANO DEL MARKETING DIGITAL Y SOCIAL MEDIA

Bueno, si hace duración leéis mi blog, sabréis que este tema lo he abordado ya en dos ocasiones anteriores, y a lance de ser recurrente, voy con la celestina. ¿Por qué? Aun me siguen llegando una gran cantidad de profesionales que se inician en este mundo del Marketing Digital y que se sienten perdidos a […]

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